#LA: John F. Jones & Social Media Advertising

“Social media is not magic. It’s just one of our many channels that we can use.”

That’s the view of CenturyLink Public Policy and Government Relations Senior Vice President John Jones, who sits down with LaPolitics’ Jeremy Alford in this episode of Hashtag Louisiana. Jones talks about net neutrality, using social media at the corporate level and how a company can navigate today’s political climate.

Jones talks about how to get your message to Capitol Hill, which isn’t the same as it used to be: “There’s a lot of 25-year-olds who are basically running the show up there who you’re trying to get to and influence. They’re not reading press releases that come in an envelope with a stamp on it anymore. They’re using Twitter accounts to read and learn, and also to put messages out there.”

But using Twitter isn’t perfect, either. “It’s a very noisy industry,” Jones said about telecommunications. “Being concise in our messaging is really a challenge for all of us.”

Luckily, Jones has tips on how to accomplish it. So does our host, Ira Wray, regarding on how you can start an ad campaign. Here’s a few:

  1. Aim carefully. If you’re selling higher end luxury cars, you probably don’t have to target your ads to college students.
  2. Promote your page. You want those new likes and follows -- even just a few dollars a day over a few weeks. Consider it a worthy investment for the future health of your social media.
  3. Ask questions. Some of the most effective sponsored posts invite a response — if you’re looking for engagement, nothing gets a response from people like soliciting their opinion.
  4. Show, don’t tell. Facebook will throttle delivery of your ad if your image has too much text.
  5. Keep it clean. Do we even need to explain this one?

Listen and enjoy! You can also find the podcast on iTunes and SoundCloud.

Issue 1205

By JEREMY ALFORD & MITCH RABALAIS | May 16, 2019 | Issue 1205 | News@LaPolitics.com | @LaPoliticsNow | LaPolitics.com You’ve Been

Issue 1204

By JEREMY ALFORD & MITCH RABALAIS | May 9, 2019 | Issue 1204 | News@LaPolitics.com | @LaPoliticsNow | LaPolitics.com Keeping the

Issue 1203

By JEREMY ALFORD & MITCH RABALAIS | May 2, 2019 | Issue 1203 | News@LaPolitics.com | @LaPoliticsNow | LaPolitics.com Double

The Tuesday Tracker, Sponsored by Harris, DeVille & Associates

   By Jeremy Alford & Mitch Rabalais    |    April 30, 2019    |    Issue 185  

The Tuesday Tracker, Sponsored by Harris, DeVille & Associates

The Tuesday Tracker {  S P O N S O R E D   B Y   H A R R I S ,   D e V I L L E   &   A S S O

Issue 1201

By JEREMY ALFORD & MITCH RABALAIS | April 18, 2019 | Issue 1201 | News@LaPolitics.com | @LaPoliticsNow | LaPolitics.com What Will

The Tuesday Tracker, Sponsored by Harris, DeVille & Associates

By Jeremy Alford & Mitch Rabalais    |    April 15, 2019    |    Issue 183    |    News@LaPolitics.com    |    @LaPoliticsNow    |   

Issue 1199

By JEREMY ALFORD & MITCH RABALAIS   |   April 4, 2019   |   Issue 1199   |   News@LaPolitics.com   |

The Tuesday Tracker, Sponsored by Harris, DeVille & Associates

By Jeremy Alford & Mitch Rabalais    |    April 2, 2019    |    Issue 181    |    News@LaPolitics.com    |    @LaPoliticsNow    |   

Issue 1197

By Jeremy Alford & Mitch Rabalais    |    March 21, 2019    |    Issue 1197    | 

The Tuesday Tracker, Sponsored by Harris, DeVille & Associates

   By Jeremy Alford & Mitch Rabalais    |    March 19, 2019    |    Issue 179 

Issue 1196

LaPolitics Weekly B y   J E R E M Y   A L F O R D   &   M I T C H   R A B A L A I S Issue 1,196  

The Tuesday Tracker, Sponsored by Harris, DeVille & Associates

   By Jeremy Alford & Mitch Rabalais    |    March 12, 2019    |    Issue 178 

Issue 1195

By   JEREMY ALFORD & MITCH RABALAIS Issue 1,195                        

The Tuesday Tracker, Sponsored by Harris, DeVille & Associates

The Tuesday Tracker Sponsored By Harris, DeVille & Associates By JEREMY ALFORD & MITCH RABALAIS February 26, 2019   |

Issue 1194

B y   J E R E M Y   A L F O R D   &   M I T C H   R A B A L A I S Issue 1,194        

The Tuesday Tracker, Sponsored by Harris, DeVille & Associates

The Tuesday Tracker Sponsored By Harris, DeVille & Associates By JEREMY ALFORD & MITCH RABALAIS February 19, 2019

POD: Donelon, Disco & the Dividends of Defeat

https://soundcloud.com/lapolitics/donelon-disco-the-dividends-of-defeat  In the latest episode of The LaPolitics Report podcast,

Issue 1,193

Issue 1,193 - February 14, 2019 By Jeremy Alford & Mitch Rabalais Dollars & Question Marks Abraham’s ante, Gumbo coming

The Tuesday Tracker, Sponsored by Harris, DeVille & Associates

ROLL CALL St. Tammany emerges at center of gubernatorial campaign… John Gallagher talks 2019 municipal races… A look back at the

Issue 1192

Issue 1192 - February 7, 2019 By Jeremy Alford & Mitch Rabalais Keeping Their Powder Dry GOP wants to see movement in

The Tuesday Tracker, Sponsored by Harris, DeVille & Associates

February 5, 2019 — Issue No. 174 By Jeremy Alford (JJA@LaPolitics.com) & Mitch

Son of a Preacher Man: Bob Mann Speaks

https://soundcloud.com/lapolitics/son-of-a-preacher-man-bob-mann-speaks For our latest episode of The LaPolitics

Issue 1191 – Washington Mardi Gras

By Jeremy Alford and Mitch Rabalais WMG 2019! A Candidate Invasion, Party-vators & 3,000 Politicos You may have fun back

The Tuesday Tracker, Sponsored by Harris, DeVille & Associates

The Tuesday Tracker,Sponsored By Harris, DeVille & Associates January 29, 2019 - Issue No. 173 By Jeremy Alford